GIORGIO
ARMANI
The aim of the retail projects was to create a space for Giorgio Armani, that combines the high-class design with modern. The goal of this project was to create a comfortable atmosphere to sophisticated men of all affinities and background. They key design elements are balance, color and texture. The design solution reflects the brand image while staying true to its important elements, Which Giorgio Armani stands behind in the fashion industry.
PROJECT
Retail Store
LOCATION
Dubai Mall, UAE
DATE
September 2019
The highlight of the space is customer lounge area. This area features the luxurious Armani furniture’s to create a cohesive look, bringing the key design element all together through its representation. The panel wall is the focal point of the space which displays the custom-built Giorgio Armani logo centered. As different ceiling height allow wayfinding throughout the store to create and draw attention to balance, texture and color in each section. To accommodate that through illumination, the custom build chandelier placed above the lounge area compliments the focal point by illuminating the grand entrance.
The key elements are represented through the repetition of fixtures, their form, function and color throughout the space. The merchandise display units add balance into the space and highlights the importance of color element. The accessory display unit features the elegant Armani footwear and bags and giving customer a glimpse of what is in. the floors are another important part of the design solution. Marble is not only luxurious but also adds balance and different texture to the space. Clean white finish will make space feel spacious and exquisite.
DESIGN INTENTIONS